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Chupa Chups, taken from the Spanish verb chupar, to suck.
The Chupa Chups lollipop, invented in 1958, is a bona-fide
design classic. The invention of Spanish businessman Enric Bernat, it was the
first ever sweet to be sold on a stick, liberating children (and their
parents) from the tyranny of sticky fingers.
It was also the first sweet to be placed in a jar on the counter, directly in view of its principal consumers. Prior to this, sweets had been marketed to adults and kept on tall shelves - a universe away from an impulse buy.
It was also the first sweet to be placed in a jar on the counter, directly in view of its principal consumers. Prior to this, sweets had been marketed to adults and kept on tall shelves - a universe away from an impulse buy.
Realising though that however great a product is it’s
nothing without a good logo to help brand it, Bernat called upon the services
of an artist friend of his. Sitting at a pavement café with Bernat one day in
1969, Salvador Dalí, yes, the Salvador Dalí, scribbled away furiously on the
pages of a discarded newspaper and, within an hour, had come up with the
sweet’s famous daisy logo.
